The Interactive Advertising Bureau Southeast Asia; Singapore Chapter (IAB Singapore) is established and supported by leading digital advertising companies, interactive agencies and global brands operating in Singapore and Southeast Asia with the view to educate marketers, agencies, media companies and the wider business community about the value of interactive advertising, evaluate and recommend standards and practices, and develop and distribute research on interactive advertising. 

For 2012/2013, the IAB Singapore has developed a 4-Point Plan to Educate, Enable, Inspire and Elevate :

• Educate: provide  talent with a solid education that builds specialist skills atop a foundation of digital fundamentals
• Enable: data-informed decisions based on solid interactive insights
• Inspire: through a showcase of great creative ideas and ultimately 
• Elevate: not only the quality of Digital Advertising in the market but also confidence levels in interactive communication with a visible increase in Online Advertising Spend