Wednesday, September 17, 2014

   
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IAB SINGAPORE EXECUTIVE *BRAND* BREAKFAST

Come join Marketing Leaders from the Health Promotion Board, Singtel, the Singapore Tourism Board and Samsung as ...

Highlights from the IAB Executive Breakfast Briefing with PwC

17th July 2012 – Over 50 industry professionals joined the IAB Singapore and PwC at the fourth IAB Executive Breakfast Briefing for the ...

Learnings from Millward Brown & Nielsen on Cross-Media Synergies at the IAB ...

The inaugural IAB I3 Breakfast Session on Thursday, May 31st, 2012, proved to be a resounding success despite an early-morning downpour, as more ...

KYMCO Taiwan

KYMCO launched the new KYMCO MANY 100Fi scooter in Japan at the Tokyo Motorcycle Show in April 2009, and wanted to develop a high-impact launch in ...

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Latest news

We're hiring! Ace Marketing and Operations Executive needed.

We're hiring - send us your CVs! Looking for an ace Marketing and Operations Executive to join the team. This is a unique opportunity for someone ...

New IAB SEA Video Committee talks challenges, developments and future of digital video ...

The recently launched IAB SEA Video Committee has been established to pro-actively help shape, monitor and drive the development of online video ...

Komli Media launches integrated Mobile Remarketing platform

New whitepaper reveals only 10% of marketers in India and Southeast Asia are mobile remarketing ready, while mobile traffic continues to explode

The Future of Digital Advertising in Asia Pacific Whitepaper

Digital advertising has been around for almost two decades and the industry has weathered a couple of boom-bust cycles. Digital advertising has ...

TubeMogul quarterly state of video reports mobile on the rise

Singapore, March 4, - TubeMogul, an enterprise software company for digital branding, said Southeast Asia’s programmatic online video ...

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Welcome to the IAB SEA Singapore Chapter
The IAB SEA is a globally affiliated trade association of leading companies in the South East Asia digital advertising sector.

The IAB SEA Singapore’s goal is to promote investment in interactive advertising, and it plays a leading role in raising the profile, positive perception and growth of the industry in Singapore and throughout the region.

The IAB represents a regional industry composed of market-leading interactive advertising companies offering world-class expertise with the vision of an interactive industry that delivers 20% of all marketing expenditure by 2020.

For more on the IAB Singapore, click here.
Breaking Industry News
Free webcast in two days: What’s data got to do with it?

Sales, quality leads and positive brand impressions hinge on your ad showing up in the right place at the right time in front of the right eyeballs. Campaign’s latest webinar in association with Turn takes a look at how brands can put data (big or small) to work to make the most of online advertising.


SapientNitro expands strategy team with unlikely hires

SINGAPORE – Claiming it is reinventing the strategy role to meet client demands, SapientNitro has made a trio of new appointments in Singapore.


How McCann Worldgroup Malaysia retooled after losing core leaders

KUALA LUMPUR – When McCann Worldgroup Malaysia’s three top guys left to form their own agency, Merdeka LHS, in February last year, it caused a major shift in the nature and the profile of the agency.


TV to fall below 50% of adspend in China: GroupM

SHANGHAI - According to GroupM's 2015 China media forecast, television's share of advertising expenditure will drop below 50 per cent for the first time. Meanwhile online ad growth will slow (having reached scale last year), out-of-home will be increasingly digitised and radio is regaining favour as car ownership rises.


Campaign Asia-Pacific's 40 under 40 (2014)

Campaign Asia-Pacific profiles 40 of the region’s hottest strategic thinkers, suits, creators and planners.


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