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IAB SINGAPORE EXECUTIVE *BRAND* BREAKFAST

Come join Marketing Leaders from the Health Promotion Board, Singtel, the Singapore Tourism Board and Samsung as ...

Highlights from the IAB Executive Breakfast Briefing with PwC

17th July 2012 – Over 50 industry professionals joined the IAB Singapore and PwC at the fourth IAB Executive Breakfast Briefing for the ...

Learnings from Millward Brown & Nielsen on Cross-Media Synergies at the IAB ...

The inaugural IAB I3 Breakfast Session on Thursday, May 31st, 2012, proved to be a resounding success despite an early-morning downpour, as more ...

KYMCO Taiwan

KYMCO launched the new KYMCO MANY 100Fi scooter in Japan at the Tokyo Motorcycle Show in April 2009, and wanted to develop a high-impact launch in ...

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Latest news

We're hiring! Ace Marketing and Operations Executive needed.

We're hiring - send us your CVs! Looking for an ace Marketing and Operations Executive to join the team. This is a unique opportunity for someone ...

New IAB SEA Video Committee talks challenges, developments and future of digital video ...

The recently launched IAB SEA Video Committee has been established to pro-actively help shape, monitor and drive the development of online video ...

Komli Media launches integrated Mobile Remarketing platform

New whitepaper reveals only 10% of marketers in India and Southeast Asia are mobile remarketing ready, while mobile traffic continues to explode

The Future of Digital Advertising in Asia Pacific Whitepaper

Digital advertising has been around for almost two decades and the industry has weathered a couple of boom-bust cycles. Digital advertising has ...

TubeMogul quarterly state of video reports mobile on the rise

Singapore, March 4, - TubeMogul, an enterprise software company for digital branding, said Southeast Asia’s programmatic online video ...

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Welcome to the IAB SEA Singapore Chapter
The IAB SEA is a globally affiliated trade association of leading companies in the South East Asia digital advertising sector.

The IAB SEA Singapore’s goal is to promote investment in interactive advertising, and it plays a leading role in raising the profile, positive perception and growth of the industry in Singapore and throughout the region.

The IAB represents a regional industry composed of market-leading interactive advertising companies offering world-class expertise with the vision of an interactive industry that delivers 20% of all marketing expenditure by 2020.

For more on the IAB Singapore, click here.
Breaking Industry News
China's shoppers lead world in willingness to buy online: Nielsen

SHANGHAI - China is the leader in e-commerce maturity around the world with a higher percentage of actual buying versus online browsing, according to a new study from Nielsen.


Don’t ‘dis’ engagement

Buying and measuring digital campaigns based on reach makes little sense. It's time for more people to adopt CPE (cost per engagement), which charges advertisers only for user activity and eliminates ad fraud.


VML IM2.0 wins Crayola China account from OgilvyOne

SHANGHAI - Crayola (绘儿乐) switches its retainer-based digital marketing and e-commerce agency in China.


Social media is more than just marketing or PR: Webcast highlights

This morning in a webcast sponsored by Hootsuite and in association with the Top 1000 Brands, social-media experts from both brand and agency sat down with Campaign Asia-Pacific managing editor Jason Wincuinas to discuss the deployment of social media into new business areas.


Chinese brands outpace global peers on mobile plans

SHANGHAI - A fifth of Chinese marketers have a well-integrated mobile strategy in place, compared with only 4 per cent of global counterparts, although many are still focusing on short-term tactics, according to a World Federation of Advertisers (WFA) survey conducted among 21 key Chinese advertisers in conjunction with PHD and OMD in China.


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