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IAB SINGAPORE EXECUTIVE *BRAND* BREAKFAST

Come join Marketing Leaders from the Health Promotion Board, Singtel, the Singapore Tourism Board and Samsung as ...

Highlights from the IAB Executive Breakfast Briefing with PwC

17th July 2012 – Over 50 industry professionals joined the IAB Singapore and PwC at the fourth IAB Executive Breakfast Briefing for the ...

Learnings from Millward Brown & Nielsen on Cross-Media Synergies at the IAB ...

The inaugural IAB I3 Breakfast Session on Thursday, May 31st, 2012, proved to be a resounding success despite an early-morning downpour, as more ...

KYMCO Taiwan

KYMCO launched the new KYMCO MANY 100Fi scooter in Japan at the Tokyo Motorcycle Show in April 2009, and wanted to develop a high-impact launch in ...

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Latest news

We're hiring! Ace Marketing and Operations Executive needed.

We're hiring - send us your CVs! Looking for an ace Marketing and Operations Executive to join the team. This is a unique opportunity for someone ...

New IAB SEA Video Committee talks challenges, developments and future of digital video ...

The recently launched IAB SEA Video Committee has been established to pro-actively help shape, monitor and drive the development of online video ...

Komli Media launches integrated Mobile Remarketing platform

New whitepaper reveals only 10% of marketers in India and Southeast Asia are mobile remarketing ready, while mobile traffic continues to explode

The Future of Digital Advertising in Asia Pacific Whitepaper

Digital advertising has been around for almost two decades and the industry has weathered a couple of boom-bust cycles. Digital advertising has ...

TubeMogul quarterly state of video reports mobile on the rise

Singapore, March 4, - TubeMogul, an enterprise software company for digital branding, said Southeast Asia’s programmatic online video ...

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Welcome to the IAB SEA Singapore Chapter
The IAB SEA is a globally affiliated trade association of leading companies in the South East Asia digital advertising sector.

The IAB SEA Singapore’s goal is to promote investment in interactive advertising, and it plays a leading role in raising the profile, positive perception and growth of the industry in Singapore and throughout the region.

The IAB represents a regional industry composed of market-leading interactive advertising companies offering world-class expertise with the vision of an interactive industry that delivers 20% of all marketing expenditure by 2020.

For more on the IAB Singapore, click here.
Breaking Industry News
Tony Chen resigns from GroupM

SHANGHAI - Less than four months after his promotion at GroupM China/Taiwan, Tony Chen (陈建豪) (pictured), has resigned from his position as chief digital officer to spend time with his new family and to pursue a new direction in his career.


Adam Bain explains Twitter’s strategy in Asia

ASIA-PACIFIC - Coinciding with Ramadan last month, Coca-Cola launched its first video ad campaign in Indonesia, celebrating the power of family. The ad created exclusively for Twitter was one of the first campaigns for promoted video in Asia, a new offering that allows advertisers to create and distribute video content on the microblogging site.


Eric Weng joins Carat China from Wunderman as MD of client solutions

SHANGHAI - Eric Weng, as the new managing director of client solutions at Carat China, will be responsible for developing customised data and technology solutions after leaving a parallel role at Wunderman, where he stayed for less than six months.


Reasons why the big-data obsession can fail you

If your marketing department becomes too obsessed by data, it is in danger of only ever painting half the picture.


Econometrics: Detailed data zeroes in on advertising impact

Sophisticated econometrics require significant resources, but can enable agencies to monitor precise outcomes.


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