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Asia’s premier digital conference and exhibition offers platform for industry to converge to exchange ideas, best practices and trends around digital marketing innovation
Author: Allison Tan
SINGAPORE – 14 May, 2013 – dmg :: events, the leading conferences and exhibitions organizer for the global digital marketing community, today announced the conference and speaker line-up for ad:tech Singapore 2013, Asia’s premier digital marketing conference and exhibition. This year’s event showcases the brands, partners and individuals who have adopted a game-changing, progressive and entrepreneurial approach to maximising the opportunity that digital marketing offers.
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Top 2% of digital consumers see 24 times as many ads; advertisers spend 85% more to reach them
Author: Allison Tan
Major advertisers spend an average 85% more on display, mobile, social and video advertising to reach the most elite customers – the top 2% of the global online audience – according to the new Digital Audience Report from Turn (www.turn.com), the cloud marketing platform.
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Over 30 industry professionals turned up at the first IAB Executive Breakfast Briefing of 2013
Author: Allison Tan
Singapore, 21st March 2013 - Over 30 industry professionals joined us at the first IAB Executive Breakfast Briefing for the year as IAB Chairman Emeritus Ken Mandel links in to Hari Krishnan, Managing Director, Asia Pacific & Japan, LinkedIn, for his thoughts on what makes the world's largest professional network tick, its diversified business model across member subscriptions, advertising sales, marketing and talent solutions, as well as the role that Asia will play in its growth story.
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CBS Interactive’s Wendy Hogan appointed as Council Chair
Author: Allison Tan
Singapore, March 21 2013 – Following a stellar year filled with executive networking events and education initiatives, the Interactive Advertising Bureau Southeast Asia (IAB SE Asia) Singapore Chapter announced today the new Leadership Council for 2013/2014, with Wendy Hogan, Vice President & Managing Director of CBS Interactive at the helm as IAB Chair. Olivier Legrand, Head of Marketing Solutions at LinkedIn Asia Pacific will support Hogan as Vice-Chair.
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Digital communications agency Dog Digital picks up two coveted digital industry awards for their work with starcount.com. Starcount – the world’s first global digital entertainment chart – beat strong competition at the Dadi Awards to win Best Use of Social Media and the Chairman’s Award.
Author: Ranji David
Last week, the directors of Dog Digital were jubilant as they collected the Best Use of Social Media Award at the 2012 Dadi Awards for their work with starcount.com. The Dadi Awards took place in London and aim to recognise and reward digital excellence. Based in Singapore, Starcount is the world’s first global digital entertainment chart and aggregates public information from the top 11 social networks around the world to chart thousands of personalities across all genres, including music, sport, film, fashion, and politics, as well discovering new trends and emerging acts in social entertainment.
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AsiaOne, Singapore Press Holdings' (SPH) news and lifestyle portal, was awarded the top spot in the Best Online Media Advertising/Media Campaign category at the prestigious 2012 EPPY Awards. It is the only Singapore and Asian news portal to score a win at the Awards.
Author: Ranji David
AsiaOne won the award for its Adventure Race 4 project, an island-wide treasure hunt which saw participants deciphering clues to reach various pit stops and taking part in different challenges.AsiaOne's innovative use of various media platforms to promote the event garnered the win. It used an integrated strategy which harnessed the use of print media, online websites, micro-sites, out-of-home advertising, radio, mobile apps and social networks to drum up
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Are you a Brand with a (Digital) Plan?
Author: Ranji David
Come join Marketing Leaders from the Health Promotion Board, Singtel, the Singapore Tourism Board and Samsung as they discuss
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IAB Singapore Digital Education & Training
Author: Ranji David
RTB, SSP, DSP, MBD, DMP .... This course is designed for online professionals looking to understand the ABCs of Automated Buying and truly appreciate what this new frontier in Online Advertising means for Publishers, Agencies and Advertisers alike.
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IAB Singapore Digital Education & Training
Author: Ranji David
This course is designed for online sales professionals looking for tips to re-energize their approach to and understanding of sales. Whether selling directly or managing teams, we cut to the chase with clear definitions, industry insights, examples and practical techniques to improve the way you inspire your customers and your teams, looking at three distinct areas of focus
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Effective Measure poll on South East Asia spectators watching London Games reveals long tail of the Internet
Author: Ranji David
SINGAPORE, 31 July 2012 - Effective Measure, the leading provider of audience profiling solutions in emerging markets, has released poll results revealing that social media and mobile engagement will be setting new records as the majority of South East Asian sports enthusiasts flock online to share and comment on their viewing experience of the Games in London.
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