SINGAPORE – April 30, 2012 – dmg::events, the leading conferences and exhibitions organizer for the global digital marketing community, today announced the comprehensive conference and speaker line-up for ad:tech Singapore 2012, Asia’s premier digital marketing conference and exhibition. With the theme “Driving Asia’s Digital Development,” the conference will feature six comprehensive tracks, seven keynotes and 36 breakout sessions. The fifth edition of ad:tech Singapore will be held on June 13 and 14 at Suntec International Convention & Exhibition Centre.
After welcoming close to 2,000 attendees from last year’s fourth annual conference for Singapore’s interactive marketing community, this year’s event is expected to see a 30-40 percent increase in conference exhibitors and attendees.
Asian businesses have seen a paradigm shift from traditional to digital media over the years as leaders recognise the immense potential in digital marketing. With the extensive reach of the virtual space, businesses are no longer wondering about how to reach out to the consumers, but how to engage and interact with them in a meaningful manner on top of all the information available online.
ad:tech Singapore 2012 offers the ideal environment for marketers, from brand advertisers, traditional & interactive agencies, and portals, to on-line publishers and technology providers to share and discuss best practices and industry trends that will help to shape the future of Asia’s digital development. With 6 tracks consisting 36 breakout sessions, attendees will have the opportunity to tailor their daily programme according to their digital needs.
Track Topic Highlights include:
· Fundamentals of digital Marketing Workshops
· Digital Trends, Tools & Technologies
· Digital Adoption and Execution Trends of Emerging Markets
· The Publisher’s View on Digital
· Forecast of the Digital Age
· The Monopoly of Digitally Integrated Platforms
“As more brands shift their advertising budget towards digital platforms, it is imperative that the interactive marketing community shares experiences and ad:tech Singapore provides the right platform for exchanging best practices,” said Paul Beckley, vice president, ad:tech Singapore. “We’ve received numerous positive feedback from our previous events and are confident ad:tech Singapore 2012 will serve as a benchmark event for the digital community in Southeast Asia.”
An impressive line-up of speakers has been confirmed for the conference. Keynote speakers at this year’s ad:tech Singapore include Dr Jeffrey Cole, Director, Centre of the Digital Future, USC Annenberg School; Michael Lazerow, CEO & Founder, Buddy Media; Greg Dale, COO, comScore Inc.; Cliff Rosenberg, Managing Director, Australia & Southeast Asia, LinkedIn; among many other industry gurus.
ad:tech Singapore 2012 will also feature special seminars in partnership with LinkedIn and Blugrapes. LinkedIn, the world's largest professional network with over 25 million members in Asia, will be holding two daily seminars, the first to educate users on advertising opportunities, from display to the new follower ecosystem, and the second session to show attendees how to leverage the platform to be more productive and successful as a member. Blugrapes will also be returning to ad:tech by conducting a complimentary educational workshop “All Things Social,” which will focus on how to create and sustain a community on social media that will integrate into and boost marketing campaigns.
The ad:tech Singapore 2012 advisory board is composed the leading industry shapers including: Miguel Bernas, director-digital marketing, Singtel; Derek Callow, head of marketing, Google; Yvonne Chang, vice president and managing director, Yahoo! Southeast Asia; William Hsu, vice president, Asia, CNN; Robert Pickard, president & CEO, Asia-Pacific, Burson-Marsteller; Susana Tsui, president, Asia Pacific, Neo@Ogilvy; among many others.
Key ad:tech Singapore 2012 partners:
Media Partners: AdAsia, AdLib, Adobo, ADOI, Charlton Media Group, Digital Market Asia, Haymarket Media Group, ITV-Asia, Malaysia SME, Marketing Oops, MediaBUZZ, Media Partners Asia, South China Morning Post and Visibility
Association Partners: Association of Accredited Advertising Agents Singapore (4As), International Advertising Association (IAA) , Association of Small and Medium Enterprises (ASME), Direct Marketing Association of Singapore (DMAS), Hong Kong Direct Marketing Association (HKDMA), Interactive Advertising Bureau (IAB) Singapore, Marketing Institute of Singapore (MIS), Magazine Publishers Association of Singapore (MPAS), SEMPO Asia, Singapore Infocomm Technology Federation (SiTF) and Society of Publishers in Asia (SOPA).
Sponsors: Blugrapes, Brandscreen, Dentsu, Eyelevel Interactive Asia Pacific, Financial Times, Havas Media, iClick Interactive, Innity Sdn Bhd, Komli Media, Kyocera Communication Systems, LinkedIn, Oom, Sitecore International, SoftLayer Technologies, Inc. and the Wall Street Journal Asia.
Exhibitors: adingo Inc., Adobe System Pte Ltd, Adstars, Blink Campaign, Brandscreen, Charge Ads, click2view, Clozette Pte Ltd, comScore, Dentsu, e2i, eConsultancy, eGENTIC Asia Pacific Pte Ltd, Emailvision, ESTORM Technologies, Eyelevel Interactive Asia Pacific, Femina Group, Financial Times, Grenadier Press, I-influence Limited, INFOCOM, Innity Sdn Bhd, Knorex, Komli Media, Kyocera Communication Systems, Message Systems, Metaps Pte Ltd, MicroAd Inc, MotionBEAT Inc, NetProfitQuest, Neverblue, Omnibus Co., OOm Singapore, PickMeUp Limited, Pointpal, Sitecore International, Smaato Inc. and Softlayer Technologies, Inc.
Newswire Partners: PR Newswire, Web Newswire
Ad Network Partner: Komli Media
Official PR Agency: Bite Communications
Facebook Solutions Partner: Blugrapes
Job Placement Partner: Employment and Employability Institute (e2i)
For more information, please visit www.ad-tech.com/singapore.
ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, London, Singapore, Tokyo, New Delhi, Melbourne and Sydney. ad:tech is produced by dmg :: events, based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.
About dmg :: events
dmg :: events is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.co.uk), one of the largest media companies in the United Kingdom. dmg :: events was founded in 1989 and in more than 20 years has managed Exhibitions, Conferences and online platforms for many industries in up to 25 countries. Additional information on dmg::events can be found at http://dmgevents.asia/. As a member of the FTSE 250, DMGT is ranked as one of Britain’s largest companies listed on the London Stock Exchange.
For More Information, please contact:
dmg events Asia Pacific Pte Ltd
Tel: +65 6513 0611
Bite Communications for ad:tech
Tel: +65 6323 7377