Social Media and Mobile Tunes Asia in to the London Games
Effective Measure poll on South East Asia spectators watching London Games reveals long tail of the Internet
SINGAPORE, 31 July 2012 - Effective Measure, the leading provider of audience profiling solutions in emerging markets, has released poll results revealing that social media and mobile engagement will be setting new records as the majority of South East Asian sports enthusiasts flock online to share and comment on their viewing experience of the Games in London.
The June 2012 Effective Measure poll also shows that women will be driving social media engagement around the sporting event.
Effective Measure Regional Managing Director of South East Asia (SEA), Dinesh Arasaratnam, said, “The Internet plays a huge role in enabling international viewers who are not able to visit London during the Games to still be part of the action – be it through digital TV, social media or the various websites and online news portals covering the event.”
The poll data revealed that the Internet provided the most value as a source for live updates, with over half of respondents from Malaysia and Philippines attributing it as a preferred platform to extend the viewing experience of sporting events over other sources. Easy access to player information or schedules of play, ability to access repeated coverage, social sharing options and mobile access were also significant factors.
For more information, download the Press Release at the bottom of this page and check out the accompanying Infographic as well!
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Effective Measure Insight data
Data for this press release and its accompanying infographics was generated from an Effective Measure poll on Internet users on tagged local and international websites in the following South East Asian countries from 12-20 June 2012: Indonesia, Malaysia, Philippines and Thailand.
About Effective Measure
Effective Measure is the leading provider of media planning and audience profiling solutions in the emerging markets, bringing best practice online measurement data to premium publishers, ad agencies, ad networks, advertisers and researchers. Our solutions offer media planners invested in Oceania, South East Asia, Middle East North Africa and South Africa, a clear insight into the state of the Internet and the ever-growing Internet population. Find out more about the company at www.effectivemeasure.com.
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For an interview request with a trend technologist or more information on this topic, contact Effective Measure Marketing Manager, Sheeda Cheng at media@effectivemeasure.com or call +61 3 9023 9003.