IAB Singapore kicks off 2012 with absolute firecrackers as Guest Speaker Rahul Welde takes the spotlight at our inaugural Executive Breakfast Briefing this January. Rahul will be quizzed by IAB Chairman Ken Mandel for his thoughts on the role Digital plays in the Media Mix, how Digital made a difference in 2011 and his predictions on where Digital will continue to keep delighting consumers in 2012.

Discover the approach Rahul takes when working with Publishers, what he looks for in Agency partners, what Media channels he finds most engaging and how he sees the entire ecosystem working together to drive Digital forward.

Day/Date: Wednesday, January 18, 2012
Venue: The St. Regis, Singapore
Registration & Networking: From 8am onwards
Event Start: 9am. Breakfast will be served.
Pricing: S$88 for IAB Members | S$108 for Non-Members

Limited Seats Available. IAB Members enjoy Priority Access.
For Registration, Ticketing & Full Event Details, please click here.

OUR GUEST:

Rahul Welde is the Regional Vice President - Media at Unilever.

He is responsible for driving the media and communication agenda through a network of agencies and partners. He is a strong advocate of non-traditional thinking. A number of projects under his stewardship have received wide acclaim and recognition.

Rahul has been with Unilever since 1991 and has benefited from diverse exposure and challenging assignments across businesses and functions. He is also actively involved in industry issues and is the Regional VP Media & Marketing for The World Federation of Advertisers (WFA). Rahul was most recently Chairman of The Jury at the Festival of Media Asia Awards 2011.

YOUR HOST:

Ken Mandel is the Chairman of the IAB Singapore and Managing Director-Asia, of award-winning social enterprise software company Buddy Media. An industry veteran in the digital advertising arena, Ken was formerly Regional Vice President of Advertising Sales and Marketplace for Yahoo! Asia Pacific; He joined Yahoo! in January 2008 as Regional Vice President & Managing Director of SE Asia and was tasked with establishing the Internet giant there. He would eventually open four new markets in less than two years. Before 2008, Ken held regional leadership roles with WPP, where he served as CEO of XM Asia Pacific, CEO of Neo@Ogilvy and Vice President of OgilvyOne Asia Pacific. While at Neo@Ogilvy, Ken grew the digital media network from zero to more than 200 people in just 16 months.