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Thursday, May 23, 2013

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	18 Sep 2012 IAB SINGAPORE EXECUTIVE BRAND BREAKFAST Are you a Brand with a (Digital) Plan? Author: Ranji David Come join Marketing Leaders from the Health Promotion Board, Singtel, the Singapore Tourism Board and Samsung as they discuss Comments (0) Number of views (4134) Article rating: No rating Read more 30 Jul 2012 Highlights from the IAB Executive Breakfast Briefing with PwC Results from the IAB Online Advertising Revenue Report for 2H 2011 and insights from the PwC Global Entertainment & Media Outlook 2012-2016 provide the 'State of Digital' for Industry attendees Author: Ranji David 17^th July 2012 – Over 50 industry professionals joined the IAB Singapore and PwC at the fourth IAB Executive Breakfast Briefing for the year and a look at ‘The State of Digital’. Featuring the results of the IAB Online Advertising Revenue Report for 2H 2011, the session also looked at trends and talking points from the PwC Global Entertainment & Media Outlook 2012-2016. Comments (0) Number of views (4231) Article rating: No rating Read more 6 Jun 2012 Learnings from Millward Brown & Nielsen on Cross-Media Synergies at the IAB Singapore's first I3 Breakfast! More than 70, Senior-level Guests attend the IAB's first Interactive Insights & Intelligence event Author: Ranji David The inaugural IAB I3 Breakfast Session on Thursday, May 31^st, 2012, proved to be a resounding success despite an early-morning downpour, as more than 70 guests from across the Publisher, Brand and Agency realm gathered to listen to industry experts from Millward Brown and Nielsen offer their insights on ‘Cross-Media Synergies in a Digital World’. Comments (0) Number of views (4659) Article rating: No rating Read more 11 Jan 2012 KYMCO Taiwan KYMCO sees accelerated sales with integrated MSN campaign Author: SuperUser Account KYMCO launched the new KYMCO MANY 100Fi scooter in Japan at the Tokyo Motorcycle Show in April 2009, and wanted to develop a high-impact launch in its home market of Taiwan. KYMCO aimed to differentiate the MANY 100Fi from other scooters in the market by focusing on its aesthetic appeal. Comments (0) Number of views (4005) Article rating: No rating Read more 11 Jan 2012 COFCO China COFCO and Microsoft Advertising create new generation of interactive game Author: SuperUser Account After finishing a series of products re-structure, COFCO set out to build brand awareness and increase favorability by launching a new campaign of “Excellent Food Chain, Quality Products” among white collars who live in cities and mid to high socio-economic class. Comments (0) Number of views (2937) Article rating: No rating Read more 1 2	Research Resources by Category Research Resources (6) Case Studies (5) Display (3) Search (0) Social Media (2) Mobile Media (0) eCommerce (0) Performance Media (0) Sponsorship (1) Gaming (1) Interactive (2) Advertorial (1) Video (1) Audience Research (0) Industry Ecosystem (2) Advertising Marketplace (1) Campaign Effectiveness (2)

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