INDUSTRY EXPERTS WHO DRIVE SOLUTIONS.

From data, to mobile, to content there are so many channels across the advertising industry, and each should be addressed accordingly by specialists. That’s why our committees bring together experts to recommend solutions.

Each committee is the voice in the development of the IAB agenda, including trainings, events, white papers and thought leadership.

Data

OUR MISSION:

This new committee was formed to address the increasing amount of data agendas in the digital advertising industry. With the lightening speed of data technology, audiences and advertisers need to fully understand the implications and operations of this new wave of information. Aim of the Committee is to help marketers and advertisers safely operate their data assets while offering consumers protection as well.

Social

OUR MISSION:

Through driving streams of awareness and education, increase the level of talent in Social Media in-line with the region’s (SEA) consumer growth involvement in the channel. 

Mobile

OUR MISSION:

Make smartphone and tablet-based advertising simpler to buy via better measurement and content creation. Provide Singapore’s marketers with insights and resources on both (a) standards and (b) best practices to help make Singapore a hub of mobile innovation in APAC.

Measurement & Standards

OUR MISSION:

Create an online resource for Singapore’s publishers, agencies and advertisers which explains existing measurement tools and recommends common metrics for video, social and mobile advertising, including case studies proving effectiveness. 

Content

OUR MISSION:

To promote the understanding & adoption of content as a key digital marketing discipline in Southeast Asia. This should provide a mechanism to accelerate the movement of offline marketing dollars online (particularly the brand budgets).

Programmatic

OUR MISSION:

De-mystify Ad-technology for Marketers using Education programs across SG, MY and ID. Drive thought leadership insights for ASEAN market. 

Video

OUR MISSION:

Effect a significant shift in media investment from TV and press to online video by educating and connecting the ecosystem: content producers, advertisers & agencies. Prove the effectiveness of online video alongside noisy evangelizing with stakeholders.

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