A NEW STANDARD FOR ADVERTISING PROFESSIONALS

certified

NEW PROFESSIONAL CERTIFICATIONS

The rules of digital advertising change every year - the metrics, the technology, the buzzwords, the platforms - staying on top is more important than ever. With IAB Global Certification, we create a global benchmark for digital advertising knowledge and raise the level of talent in Singapore and Southeast Asia.

IAB Singapore has introduced two new professional certifications – The DigitalMedia Sales Certification (DMSC) and Digital Ad Operations Certification (DAOC).The purpose of the Certification Programme is to establish a standardisedbenchmark for digital advertising professionals.

The programme helps individuals and companies accelerate their growth indigital advertising, raise the standards and perception of our industry andprovide a foundation for career advancement. The programme is also a usefultool for recruitment and professional development.

Created by industry subject matter experts and a leading test developmentcompany, the assessment-based qualification is managed by an independentCertification Commission.

how does it work?

The Certification is valid for 2 years, after which you can either re-take the exam or requalify by obtaining continuous education credits through learning activities such as attending events, writing articles, etc.

In order to be eligible to take the exam, you will have to have worked in the digital advertising industry for 2 years, although options also exist for graduates. For full eligibility criteria please see below:

Digital Media Sales Certification - Eligibility Criteria

Digital Ad Operations Certification - Eligibility Criteria

GET CERTIFIED IN SINGAPORE

The Certification exams are available during quarterly test windows; however, the application can be submitted at any time. The exam can be taken at the many Pearson test centres throughout Singapore. You can find your nearest test centre here.

The application process is managed by IAB US and US based Certification Commission. Please note that you will first need to arrange payments with IAB Singapore before commencing the application. Once payment has been made, you will be issued a code that will allow you to proceed to the application. As you start your application, you will be required to set up logins to the IAB US website. The application form will take approximately 15 minutes to complete and you will be required to include details of your past experience so please have these ready. Members of IAB Singapore benefit from a discounted rate.

When & Where Can I Take Exam?

The test windows for 2016 are as follows. Once your application has been approved, you can book a date and time that is convenient for you during that test window.

Digital Media Sales Certification (DMSC)
1 - 29 Feb 2016
1 - 31 May 2016
1 - 31 Aug 2016
1 - 15 Dec 2016
Digital Ad Operations Certification (DAOC)
1 - 31 Jan 2016
1 - 30 Apr 2016
1 - 31 Jul 2016
1 - 31 Oct 2016

How can I Prepare?

Digital Media Sales Certification (DMSC)

Those with 2+ years of experience can, in most cases, take the exam based on their knowledge and skills gained on the job. The IAB US has also crafted detailed study guides and materials that you can use to freshen up your digital knowledge. In addition you can also access our study materials and practice exam. The course is ideal for those who might have plenty of traditional media sales experience but are new to the world of digital.

Digital Ad Operations Certification (DAOC)

The DAOC is for both agency and publisher side professionals with a minimum of two years of work experience in digital advertising operations. Those with 2+ years of experience can in most cases take the exam based on their knowledge and skills gained on the job. The IAB US has also created a detailed study guide and materials that you can use to freshen up your digital knowledge.

HOW DO I APPLY?

Before you start your application, please read the below information carefully:

Please contact IAB Singapore to arrange payment by either paypal, wire-transfer, or cheque.

Once payment has been confirm, we’ll email you a discount code, which you’ll need for the application. Once you have received the discount code from IAB Singapore, you can commence your application by clicking here.

The online application form will take approximately 15 minutes to complete and you will be required to include details of your past experience so please have these ready.

You will also have to give consent to a “Code of Ethics Agreement” stating all information provided is correct.

The last part of the application process will lead you to the checkout stage. Here you’re required to pay for the application & exam fees. By applying the discount code - this essentially waives the online fees.

Once you have been approved (this can take up to 15 days), you will receive an email confirming your approval with details on how to schedule the exam at one of your local test centres. Please note you cannot schedule the exam until you receive this email and your unique candidate ID. For any questions on the application process from Singapore, please don’t hesitate to email us at hello@iab.sg.

In the event that you are deemed ineligible to take the exam upon review of your application and supporting documentation, your exam fees will be refunded but your application fee (SGD 70) will be forfeited.

HOW MUCH DOES IT COST?

IAB Singapore is offering it’s Members preferential rates in comparison IAB US rates. You can see the pricing below.

IMPORTANT - to benefit from these discounted rates, please contact us BEFORE you start your application so we can issue you with a code for the application. If you are not yet an IAB Singapore member but would like to join, please click here.

IAB Members
Non-Members
Exam Fee (includes a $50 refundable application fee)
SGD650
SGD1200
Retake fee
SGD210 (USD150)
SGD280 (USD200)
Cancellation fee (With more than 24 hours notice)
SGD0 (Exam fee refunded)
Cancellation fee (With less than 24 hours notice)
SGD135 (USD95)
Re-certification (inlcudes $50 recertification application fee)
SGD350 (USD250)
SGD525 (USD375)
Additional Certificates (per certificate)
SGD35 (USD25)

*Please note that the Certification fees are in SGD exclusive of GST. However all other potential fees, such as the cancellation fee will be charged in USD using the current exchange rate. Discounted rates are available for large groups.

APPLY FOR THE CERTIFICATION NOW!

Please contact IAB Singapore to arrange payment by either paypal, wire-transfer, or cheque before you apply for the certification.

Back
To List
Back
To Top