BEGIN:VCALENDAR
PRODID:-//Invenmanager.com//Events Calendar v5.0.0.1733//EN
VERSION:2.0
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
DTSTART:20120925T003000Z
DTEND:20120925T023000Z
DTSTAMP:20120710T004900Z
UID:EventsCalendar-63-389-55-20120925
ORGANIZER:mailto:dawnranjidavid@yahoo.com.sg
CREATED:20120710T004900Z
DESCRIPTION:ARE YOU A BRAND WITH A DIGITAL PLAN?\n\nCome join Marketing Leaders from the Health Promotion Board\, Singtel\, theSingapore Tourism Board and Samsung as they discuss \n\n    2012 in Review: What are the biggest takeaways from the year from a Brand perspective?\n    2013 Thoughts: What's top of mind as for 2013 - is Digital spend going up? In which areas? \n    Trends & Topics: SoLoMo\, Gamification\, Video\, Automated Buying... Hot or Hype?\n    Paid\, Owned and Earned Digital Media: Making all the different levers of Digital\, from Search to Social\, Email to E-Commerce\, work for a business\n    Measurement & Management: What's the best way to stay on top of Digital\, and how is success measured?\n    Agencies & Publishers: What is the role of the Agency/Agencies in the planning process. How can Publishers best support the planning process?\n    'I Do' - The Brand-Building Commitment: Why building a brand is all about commitment\, and not just flitting from one campaign to the next\n\nModerator: Loren Shuster - Chairman\, IAB Singapore\, and Country Director - Singapore & Emerging Markets\, Google \n\nCLICK HERE TO BOOK YOUR SEATS!\n\nDay/Date:Tuesday\, September 25th\nVenue: Straits Room\, The Fullerton Hotel\nRegistration & Networking: From 8am onwards\nEvent Start: 9am. Breakfast will be served.\nPricing: S$80 for IAB Members | S$100 for Non-Members \n\nSPEAKER PROFILES\n\n\n\n    \n        \n            \n            \n            \n            GUEST PANELLISTS\n            \n            \n        \n    \n\n\n    \n        \n            \n            \n            VERNON VASU\n            Director - Corporate Marketing and Communications\, Health Promotion Board\n            Vernon Vasu is the Director of Corporate Marketing and Communications (CMC) in Health Promotion Board. CMC drives all customer outreach for HPB\, with departments focussing on customer insight\, advertising\, public relations\, new media\, publications\, educational resources\, call centre and corporate partnerships. Vernon also heads the Health Promotion Academy and Health Ambassador Network\, HPB’s volunteer network.\n            Vernon has practiced brand consulting\, advertising and public relations\, in regional roles\, in the Asia Pacific prior to joining HPB. Vernon was named Client Marketer of the Year 2011 by the Institute of Advertising Singapore\, HPB was named Advertiser of the Year and Brand of the Year in 2010 and 2011 respectively.\n            \n            \n        \n    \n\n\n    \n        \n            \n            \n            DAMIEN CUMMINGS\n            Regional Marketing Director\, Digital & Social Media - Samsung Asia.\n            Damien has over 15 years’ experience in the digital industry\, covering all aspects of digital marketing\, e-commerce and social media. Prior to Samsung\, he was Online Director – Asia Pacific & Japan at Dell\, managing over $1 billion in e-commerce revenue in Asia\, and also Global Social Media Director\, with a mandate to “operationalise” social media sales and marketing into Dell’s top 10 countries internationally. Before Dell\, Damien was at Ogilvy & Mather Singapore\, first as General Manager of Neo@Ogilvy and then as General Manager of Soho Square. He has also worked at leading companies such as Citibank\, Coca-Cola\, NRMA and McKinsey & Company.\n            \n            \n            \n        \n    \n\n\n    \n        \n            \n            \n            MIGUEL BERNAS\n            Director - Digital Marketing\, Singtel\n            With over 20 years of experience in media & marketing\, Miguel is a specialist in youth marketing and digital media & entertainment across online advertising\, search\, community management\, social channels\, and word-of-mouth marketing. He has managed teams across the Asia Pacific handling some of the world's biggest brands including Nokia\, Yahoo!\, MTV\, CNBC and Virgin\, and also co-founded online games start-up MatchMove Games. \n            \n            In his present role with Singtel\, he leads Digital Marketing efforts across all online channels.\n            \n             \n            \n            \n        \n    \n\n\n    \n        \n            \n            \n            NORMAN TAN\n            Deputy Director - Marketing Activation & Innovation\, STB\n            Norman leads a 20-member go-to-market team at the Singapore Tourism Board (STB) across strategic and channel partnerships\, editorial content\,  offline  and digital communication touchpoint development. Focused on the development and continuous maintenance of owned and earned communication touchpoints including social media and mobile\, Norman champions a transformative\, consumer centric and data-driven approach to marketing\, as compared to mere destination promotion.\n            \n            Prior to the STB\, Norman held a marketing role in the Singapore Economic Development Board (EDB)\, and was also a consultant with the Communications and High Technology business unit at Accenture.\n            \n        \n    \n\n\n    \n        \n            \n            IAB SINGAPORE EXECUTIVE BRAND BREAKFASTS:\n            The IAB Singapore Executive Breakfast Briefings are a series of Industry Forums targeted at senior-level decision makers in the Digital space. Held once a quarter\, attendees at these intimate briefings can look forward to thought-provoking discussions and insights provided by respected Industry Leaders as well as networking opportunities over breakfast with their peers in the Interactive Advertising\, Marketing and Communications space.\n            \n            \n            \n        \n    \n\n\n\n\nhttp://www.iab.sg/Events/EventsCalendar/tabid/63/vw/3/itemid/55/d/20120925/Default.aspx
LOCATION:The Straits Room, Fullerton Hotel Singapore
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:IAB Executive BRAND PLANNING Breakfast with the HPB,  Singtel, Samsung and the STB
TRANSP:TRANSPARENT
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