BEGIN:VCALENDAR
PRODID:-//Invenmanager.com//Events Calendar v5.0.0.1733//EN
VERSION:2.0
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
DTSTART:20121115T003000Z
DTEND:20121115T023000Z
DTSTAMP:20120710T005200Z
UID:EventsCalendar-63-389-56-20121115
ORGANIZER:mailto:dawnranjidavid@yahoo.com.sg
CREATED:20120710T005200Z
DESCRIPTION:It's our last Breakfast of the Year and we mean Business. REAL-TIME-BUSINESS\, as we look at the impact of RTB and what it means for Publishers\, Agencies and Advertisers alike.\n\nDon't miss our All-Star Panel as they discuss:\n\n\n\n    What RTB means for a Digital Business?\n    The Utopia of Automated Buying vs. Operational Realities\n    Are business set up to support RTB or are restructures required to make this work?\n    How does this work across Display\, Mobile\, Video\, Social? \n    Is the market ready? Are Advertisers ready? What about Agencies and Publishers?\n\n\n More details soon - Put the Date in your Diary now!\nhttp://www.iab.sg/Events/EventsCalendar/tabid/63/vw/3/itemid/56/d/20121115/Default.aspx
LOCATION:The Straits Room, Fullerton Hotel Singapore
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:IAB Executive Breakfast : RTB - Real-Time-BUSINESS
TRANSP:TRANSPARENT
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