WHAT'S NEW IN IAB TODAY?

Check out our latest news to see Press Releases from us or IAB Members, White papers, Thought Leadership Pieces, Job Postings and everything else related to the IAB Singapore.

November 21, 2016

Video Content is King, Distribution is the Key.

The right distribution channels can make or break a branded video campaign. MongChee Chang Head of Ooyala JAPAC offers key tips for an air-tight strategy.You’ve…

November 06, 2016

IAB & MDA Programmatic & Mobile Training Series in Malaysia

Successful Programmatic Marketing by Programmatic Committee (How to Win Friends & Influence People)Why AttendYou are no stranger to these acronyms: DMP, DSP, SSP, DCO, SEO, SEM…

October 19, 2016

AdAsia powers up in two more markets

Offices in Indonesia and Vietnam to grow AdAsia’s footprint in the regionSINGAPORE – 19 October 2016 – AdAsia Holdings, an advertising technology company and creator of the AdAsia…

October 12, 2016

TubeMogul releases first-ever SEA-specific viewability white paper

Research conducted by TubeMogul includes comment from leading agencies, brands and industry playersSingapore – October 10th, 2016 – TubeMogul (NASDAQ: TUBE), an enterprise software company for brand advertising today released…

October 04, 2016

IAB Singapore finds Asia Pacific consumers are more frequent, but less satisfied mobile shoppers

APAC consumers demand better mobile experienceSingapore, September 28th 2016: Mobile shopping and purchasing have become the norm across the globe, according to “Mobile Commerce: A Global Perspective,” an…

September 22, 2016

IAB Singapore Cirque Du Soir Party 2016

EVENT DETAILS:Date: Thursday, 27th October 2016Time: 7pm - 1am (Door opens at 7pm) Venue: The Black SwanPrice: IAB Singapore Members $39 (online) / $59 on-site…

September 20, 2016

PPTV Selects Brightcove Video Cloud to Power Thailand’s First Digital Terrestrial Television Video-On-Demand Content in High Definition

Singapore, 22 September, 2016 — Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud services for video, has been selected by PPTV, a Thailand-based…

September 10, 2016

Slicing up Budgets in the World of Television and Video Ads

Varun Sharma, IAB Video Committee Chair, Head of Agency SEA, GoogleIn Singapore and around the world, all eyes are moving from television to digital video -…

September 06, 2016

Wootag wins IAB SG Tech Tuesday #2 Competition

Wootag, not Wu-Tang.Surely we’re not the first to make that joke, but that doesn’t stop us from saying it. Singapore-based, interactive video platform Wootag took…

September 01, 2016

IAB Training Series #9: A Guide to Video MultiVerse

Why AttendMarketers in the region have gone beyond questioning the need for digital video, however, there is little consensus on how much digital video makes…

August 30, 2016

comScore Selected as Indonesia Online Audience Measurement Partner to Develop Single, Trusted Online Currency

Appointment by Indonesian Digital Measurement Consortium and Bekraf Follows Rigorous Evaluation Process for Two Year Assignment  Jakarta, Indonesia, 29 August 2016 – comScore, Inc. (NASDAQ: SCOR), a leading cross-platform measurement company,…

August 28, 2016

AdAsia Holdings launches CastingAsia, an influencer marketing platform

New addition to the AdAsia Digital Platform adds data-driven influencer marketing capabilitiesSINGAPORE – 25 August 2016 – AdAsia Holdings, creator of the AdAsia Digital Platform, has announced today…

August 26, 2016

CtrlShift Names New CEO, CFO and Malaysia Country Head

Team to take on Southeast Asia’s digital advertising industry, expected to hit US$9.9 billion by 2025SINGAPORE – August 25, 2016 – CtrlShift, a data-driven audience-focused…

August 18, 2016

Amobee Appoints Digital Advertising Veteran Robert Woolfrey to SVP Asia

SINGAPORE– (August 17, 2016) – Amobee, a global leader in marketing technology, today announced the appointment of digital and mobile advertising expert Robert Woolfrey as…

August 16, 2016

IAB Singapore optimises digital in Southeast Asia by bouncing businesses away from ad clicks

As digital marketing in Southeast Asia matures, companies need to adopt a more holistic approach to campaign measurementSingapore, August 16th 2016: The IAB Singapore (IAB…

August 11, 2016

Should Marketers Trust Machines with their Online Advertising Campaigns?

Automation, data collection and analysis has grown massively in the last few years, and has certainly transformed the online advertising industry. Programmatic advertising in Asia…

August 10, 2016

IAB Singapore releases industry Lumascapes to map out Singapore’s content and advertising landscape

The IAB Singapore (IAB SG) has been working with its Programmatic and Content Committees over the past few months to map out Singapore’s vast and…

August 07, 2016

International: Publicitas Marketing Priorities 2016

STEP IT UP TO KEEP UP WITH CONSUMER EXPECTATIONS: PUBLICITAS GLOBAL MARKETING PRIORITIES 2016Publicitas, the world’s leading media and advertising service company, has carried out…

August 01, 2016

Ooyala Q1 2016 Video Index Compares AVOD vs. SVOD Business Models For More Lucrative OTT Strategies

The global report highlights the causes, effects and solutions for drop-off rates; how time-of-day and devices impact engagement; new programmatic and ad-reinsertion trends Ooyala, a Telstra subsidiary and a leading…

July 25, 2016

Ramadan Report: A Survey of Mobile Internet User Behavior in Indonesia, Malaysia, and Singapore

On June 6, 2016 - Muslims across the world entered the month of Ramadan, an extremely important time for followers of Islam. Especially in countries that are…

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