WELCOME TO THE IAB RESEARCH RESOURCE CENTER

We have created this portal by popular demand with the express intent of sharing knowledge and tools with marketers, publishers, agencies and vendors.

Here you will find global, regional and local studies to help educate and inform you on all aspects of the digital industry.

December 16, 2016

IAB & MDA Training Series in Malaysia – Part 2: Mobile

The second half of the IAB & MDA Training Series in Malaysia, focused on mobile matters, and according to figures provided by Facebook, Malaysians spend…

December 16, 2016

IAB & MDA Training Series in Malaysia – Part 1: Programmatic

With Malaysia one of the leaders in Southeast Asia when it comes to programmatic spend, grasping the full extent of what the technology can do…

November 21, 2016

IAB Training Series #10: A guide to the video multiverse

Online Video: What on-going Measurement Teaches us About their Role in Building BrandsWith more and more video content being created online, Kamal Oberoi, Senior Director of…

October 24, 2016

IAB Training Series #10: A Guide to the Video Multiverse

Why you should care about video Marketers in Southeast Asia are being told they need to invest in digital video. Why? Advertisers may have mixed…

October 19, 2016

IAB Training Series #9 Part 3 - From Creative Excellence to Content Excellence

Creating Compelling Hero Content Following Rika Sharma’s breakdown on developing a smart content strategy, Phil Townend, Chief Commercial Officer of Unruly APAC and IAB SG Content…

October 16, 2016

IAB Training Series #9 Part 2 - From Creative Excellence to Content Excellence

Data Insights and Storytelling to Build an Always-On Content StrategyIn last week’s post, Mikael Christenson gave a framework to Content Marketing in Southeast Asia. This week,…

October 12, 2016

TubeMogul releases first-ever SEA-specific viewability white paper

Research conducted by TubeMogul includes comment from leading agencies, brands and industry playersSingapore – October 10th, 2016 – TubeMogul (NASDAQ: TUBE), an enterprise software company for brand advertising today released…

October 05, 2016

IAB Training Series #9 Part 1 - From Creative Excellence to Content Excellence

Why content marketing and what it’s all about?  Mikael Christenson, Head of Content, Mindshare APACThe IAB Content Committee gave an insightful presentation on what Content Marketing means…

October 04, 2016

IAB Singapore finds Asia Pacific consumers are more frequent, but less satisfied mobile shoppers

APAC consumers demand better mobile experienceSingapore, September 28th 2016: Mobile shopping and purchasing have become the norm across the globe, according to “Mobile Commerce: A Global Perspective,” an…

October 04, 2016

IAB Training Series #8 Part 2 -How Data is used in Advertising?

Alex Sibois, Managing Director, APAC Lotame & IAB SG Data Co-ChairTo break down how data is optimised by advertisers, we have to first understand how…

September 21, 2016

IAB Training Series #8: Part 1 -Data is Everywhere

The power of data: What does it mean for your business?“Data” evolved from a being a mere synonym for ‘facts and statistics’ to becoming the most overused buzzword…

September 12, 2016

IAB SG Deep Dive Series #1 : Tools of the Trade - Content Management Part 3

Creating good content is one thing, measuring it is another. This training session was designed to help our Members identify tools they can use to plan and…

September 10, 2016

Slicing up Budgets in the World of Television and Video Ads

Varun Sharma, IAB Video Committee Chair, Head of Agency SEA, GoogleIn Singapore and around the world, all eyes are moving from television to digital video -…

August 23, 2016

IAB SG Deep Dive Series #1:Optimising Social Content Part 2

Crowdsourcing and testing solutions for digital adsDavid Ho, APAC Regional Director of Key Accounts/Core Products, AdParlorNeither Facebook nor YouTube would exist without digital ads. Yet,…

August 16, 2016

Social Content Lifecycle: From Cradle to Grave

Social media. Everyone uses it but few people know exactly how to get a return out of their investment.The ‘IAB Singapore Deep Dive Series #1: How to optimise…

August 16, 2016

IAB Singapore optimises digital in Southeast Asia by bouncing businesses away from ad clicks

As digital marketing in Southeast Asia matures, companies need to adopt a more holistic approach to campaign measurementSingapore, August 16th 2016: The IAB Singapore (IAB…

August 10, 2016

IAB Singapore releases industry Lumascapes to map out Singapore’s content and advertising landscape

The IAB Singapore (IAB SG) has been working with its Programmatic and Content Committees over the past few months to map out Singapore’s vast and…

July 28, 2016

Part 2 of IAB FYI Series #4: Breaking down the Silos Unleashing the Power of Data

This is a continuation of Part 2 of [Part 1 IAB FYI Series #4] IAB SG Measurement and Standards Committee launched an initiative to solve the digital age problem…

July 14, 2016

Part 1 of IAB FYI Series #4: Breaking down the Silos - Unleashing the Power of Data

The IAB SG Measurement and Standards Committee launched an initiative to solve the digital age problem of data resource management for marketing and sales effectiveness.…

July 11, 2016

PROGRAMMATIC IN SOUTH EAST ASIA

Written by Arshan Saha, Vice President, Xaxis SEABack To The FutureProgrammatic marketing in South East Asia has in recent years been bubbling under the layers, with many claiming…

June 23, 2016

Part 2 of IAB Training Series #7: Successful Programmatic Marketing

The programmatic landscape in SEAEvgeny Popov, Director of Data Solutions at Lotame To build on Greg Pichot’s introduction to programmatic, Evgeny Popov, the Director of Data…

June 23, 2016

Part 1 of IAB Training Series #7: Successful Programmatic Marketing

It was a sold-out event at the Programmatic Marketing Training Series held on 26 May 2016 at the LinkedIn Singapore office. This session went beyond the programmatic…

June 16, 2016

IAB Measurements and Standards Roundtable finds there’s too much data in SEA and not enough investment in people

Many businesses fail to democratise their data or educate their teams outside of research and analytics domains on how to derive insight to drive resultsSingapore, Monday, June 13th…

June 01, 2016

Part 1: IAB Social Media Training Series #6 - Overcoming Barriers

(How to Leverage Social Media Throughout the Buyer Journey to Drive Business Results?)It was a fantastic turnout at the IAB Training Session last week. Thought…

June 01, 2016

Part 2: IAB Social Media Training Series #6 - Leveraging Social Listening

Using social listening to drive insights by Christel Quek, VP APAC BrandwatchIt was a fantastic turnout at the IAB Training Session last week. Thought leaders from…

May 30, 2016

Part 3: IAB Social Media Training Series #6 -  From Customer Service to Customer Relationships

During an IAB Training Series on April 20, we learned about leveraging Social media throughout the buyer journey to drive business results. Thought leaders from…

May 19, 2016

IAB FYI Series #3 Ad Blocking and Ad Fraud: Hype or impending doom for the Advertising industry?

Ad Blocking and Ad Fraud has spurred fear in the industry: Fraudulent impressions, infringed content will cost brands US$7.2 billion in 2016, and the Association…

February 29, 2016

IAB Fireside Chat Blog Series Part 3: Deep Diving into the Moonshot Thinking in Digital Marketing

In last week’s Fireside Chat Blog Series Part 2, Google India’s SEA VP Rajan Anandan and LinkedIn’s APAC MD, Olivier Legrand sat down and delved…

February 28, 2016

IAB FIRESIDE CHAT BLOG SERIES PART 2: 3 STEPS TO MAKE SINGAPORE THE GLOBAL LEADER IN DIGITAL ADVERTISING

In last week’s Fireside Chat Blog Series Part 1, we shared key insights from Google India’s SEA VP Rajan Anandan and LinkedIn’s APAC MD Olivier…

February 25, 2016

IAB Fireside Chat Blog Series Part 1: How to win over Asia’s ‘Next Billion’ users

As part of our fireside chat series, we’ll be releasing weekly keynotes from the fascinating interviews between leading IAB members.The sold out crowd packed into…

February 04, 2016

Part 1 of IAB FYI Series #2: Travel

Getting to know tomorrow’s travellers, todayWe held our latest IAB FYI series in Twitter APAC’s new digs at CapitaGreen in Singapore. The hall was filled…

January 30, 2016

Part 2 of IAB FYI Series #2: Travel

Getting to know tomorrow’s travellers, todayPart 6: Using travel data to optimise ad spendJonathan Hardy, VP Sales APAC from travel data solutions start up ADARA,…

January 29, 2016

Part 3 of IAB FYI Series # 2: Travel

Getting to know tomorrow’s travellers, todayPart 3: Winning the traveller’s love in the smallest momentsDanny Kim from Google Travel shared that APAC is the frontrunner…

November 30, 2015

Part 3: Summary of IAB Mobile Training Series #5 - Mobile is No Longer a 360 Approach, it has to be 365.

Part 6: How relevant is programmatic?The marketing lumascape reminds Regan Baillie, Managing Director of Xaxis Singapore, of the first time she went to a hawker…

November 25, 2015

Part 2: Summary of IAB Mobile Training Series #5 - Mobile is No Longer a 360 Approach, it has to be 365.

Part 3: Targeting and retargetingMobile adoption has led to a transformation of consumer behaviours.Gavin Buxton, the VP Sales at S4M, tells us how we can…

November 20, 2015

Part 1: Summary of IAB Mobile Training Series #5 - Mobile is no Longer a 360 Approach, it has to be 365.

How do you identify these moments? Be consistently relevant in order to move them up the purchase funnel. Connect people across different devices, mindsets and…

November 17, 2015

Part 2: Summary of IAB Programmatic Training - Unpacking Ad Tech Alphabet Soup

Demystifying the Supply SideGregory Pichot, Senior Account Director from AppNexus, breaks down the supply side platforms.  What is SSP?An SSP is a software used by…

November 10, 2015

Part 1: Summary of IAB Programmatic Training - Unpacking Ad Tech Alphabet Soup

There weren’t enough road snacks to go around during the traffic jams, but the IAB training sessions in Jakarta and Kuala Lumpur were a hit!…

October 19, 2015

5 Key Lessons From IAB’s Training Series #4 -  How Innovation and Creative Video Content Combines to Offer the Ultimate Brand Impact

It was a full house at the IAB Training Series at Google Singapore offices last Thursday. The presentations, followed by interactive round table discussions, allowed…

September 21, 2015

Summary of IAB Content Training Series #3 - Beyond Fundamentals

Content Marketing is a thing. That is to say, content marketing is no longer a concept or a theory, it exists and is being deployed by…

Please check back as we update these regularly.

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