SYDNEY - Australian media company Fairfax Metro Media has launched a new feature for its iPhone App, which will allow readers to scan selected images in The Sydney Morning Herald and The Sun Herald to view additional content on their phones.

ASIA-PACIFIC - Multinational New Zealand-based dairy company Fonterra has narrowed its digital pitch to three agencies: Tribal DDB, Ogilvy One and incumbent Proximity.

SINGAPORE – Mobile commerce market in Singapore skyrocketed by 660 per cent between 2010 and 2011, fueled by a rise in mobile shoppers and increase in spend per head, a PayPal study shows.

From worrying over divided attention to leveraging the potential of the portable screen, marketers have started linking the ‘second screen’ (tablets and mobile phones) with the ‘first screen’ (TV) to raise levels of engagement.

A Philips campaign by Tribal DDB Shanghai breaks product-driven category conventions to take viewers on a 3D, sci-fi-style adventure showing how men rise up to challenges with their best looks.