Friday, July 25, 2014

   
Industry Sponsors
Login


Register
Forgot Password ?


Latest Research

IAB SINGAPORE EXECUTIVE *BRAND* BREAKFAST

Come join Marketing Leaders from the Health Promotion Board, Singtel, the Singapore Tourism Board and Samsung as ...

Highlights from the IAB Executive Breakfast Briefing with PwC

17th July 2012 – Over 50 industry professionals joined the IAB Singapore and PwC at the fourth IAB Executive Breakfast Briefing for the ...

Learnings from Millward Brown & Nielsen on Cross-Media Synergies at the IAB ...

The inaugural IAB I3 Breakfast Session on Thursday, May 31st, 2012, proved to be a resounding success despite an early-morning downpour, as more ...

KYMCO Taiwan

KYMCO launched the new KYMCO MANY 100Fi scooter in Japan at the Tokyo Motorcycle Show in April 2009, and wanted to develop a high-impact launch in ...

1 2

Latest news

We're hiring! Ace Marketing and Operations Executive needed.

We're hiring - send us your CVs! Looking for an ace Marketing and Operations Executive to join the team. This is a unique opportunity for someone ...

New IAB SEA Video Committee talks challenges, developments and future of digital video ...

The recently launched IAB SEA Video Committee has been established to pro-actively help shape, monitor and drive the development of online video ...

Komli Media launches integrated Mobile Remarketing platform

New whitepaper reveals only 10% of marketers in India and Southeast Asia are mobile remarketing ready, while mobile traffic continues to explode

The Future of Digital Advertising in Asia Pacific Whitepaper

Digital advertising has been around for almost two decades and the industry has weathered a couple of boom-bust cycles. Digital advertising has ...

TubeMogul quarterly state of video reports mobile on the rise

Singapore, March 4, - TubeMogul, an enterprise software company for digital branding, said Southeast Asia’s programmatic online video ...

1 2 3 4 5 6 7 8 9 10 Last
Welcome to the IAB SEA Singapore Chapter
The IAB SEA is a globally affiliated trade association of leading companies in the South East Asia digital advertising sector.

The IAB SEA Singapore’s goal is to promote investment in interactive advertising, and it plays a leading role in raising the profile, positive perception and growth of the industry in Singapore and throughout the region.

The IAB represents a regional industry composed of market-leading interactive advertising companies offering world-class expertise with the vision of an interactive industry that delivers 20% of all marketing expenditure by 2020.

For more on the IAB Singapore, click here.
Breaking Industry News
Hunger for e-commerce is even stronger than you think, especially in China

ASIA-PACIFIC - Consumer preference to shop online in Asia is almost double that of the US, according to a study commissioned by Razorfish that challenges the conventional wisdom that brands are best built through advertising.


Tech partners aim to make IP-based targeting 'hyperlocal'

AUSTRALIA - Location-based targeting does not work as well as you think it does, according to a pair of technology companies that claim they're set to fix the problems—and deliver a 20 per cent uplift in campaign metrics.


Q&A: Hdtmedia on the supply-side vs. demand-side debate

SHANGHAI - A month after the launch of Hdtmedia's supply-side platform (SSP) on 26 June, its largest publisher partners have seen the prices of their media impressions rise 30 per cent, according to CEO Clarence Zheng(郑斌), who holds the view that an SSP is more valuable than a DSP.


TBWA’s digital arm hires Saatchi's Jason Cheng to replace Douglas Lin

SHANGHAI - Jason Cheng (郑龙匡) has been named general manager of TBWA’s Digital Arts Network (DAN) Shanghai.


Are you second-screen ready?

Five tips for placing smarter TV-plus bets.


Upcoming Events