Thursday, April 24, 2014

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Come join Marketing Leaders from the Health Promotion Board, Singtel, the Singapore Tourism Board and Samsung as ...

Highlights from the IAB Executive Breakfast Briefing with PwC

17th July 2012 – Over 50 industry professionals joined the IAB Singapore and PwC at the fourth IAB Executive Breakfast Briefing for the ...

Learnings from Millward Brown & Nielsen on Cross-Media Synergies at the IAB ...

The inaugural IAB I3 Breakfast Session on Thursday, May 31st, 2012, proved to be a resounding success despite an early-morning downpour, as more ...

KYMCO Taiwan

KYMCO launched the new KYMCO MANY 100Fi scooter in Japan at the Tokyo Motorcycle Show in April 2009, and wanted to develop a high-impact launch in ...

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Latest news

The Future of Digital Advertising in Asia Pacific Whitepaper

Digital advertising has been around for almost two decades and the industry has weathered a couple of boom-bust cycles. Digital advertising has ...

TubeMogul quarterly state of video reports mobile on the rise

Singapore, March 4, - TubeMogul, an enterprise software company for digital branding, said Southeast Asia’s programmatic online video ...

IAB SE Asia, Singapore Chapter Welcomes New Leadership Council for 2014

Singapore, February 21 2014 – Following on from an impressive start to 2014 with membership growth almost 40% the IAB SE Asia, ...

Komli Media launches Remarketing Demand Side Platform

Mumbai, February 5, 2014 – Komli Media, Asia Pacific’s leading digital media technology platform, today announced the launch of an ...

IAB Singapore has launched a series of short and intensive training courses on key ...

The IAB SE Asia, Singapore Chapter has launched a series of short and intensive training courses on key digital marketing topics for industry ...

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Welcome to the IAB SEA Singapore Chapter
The IAB SEA is a globally affiliated trade association of leading companies in the South East Asia digital advertising sector.

The IAB SEA Singapore’s goal is to promote investment in interactive advertising, and it plays a leading role in raising the profile, positive perception and growth of the industry in Singapore and throughout the region.

The IAB represents a regional industry composed of market-leading interactive advertising companies offering world-class expertise with the vision of an interactive industry that delivers 20% of all marketing expenditure by 2020.

For more on the IAB Singapore, click here.
Breaking Industry News
New LinkedIn programs aim to grow the content-marketing ecosystem

HONG KONG - LinkedIn’s strategy is to expand the company’s profile beyond a social network to encompass business publishing. Senior director Olivier Legrand explains how two new programmes aim to widen the audience and boost the quality of the content marketing favoured on the site.

The nuances of social data analytics in China: Soshio

With millions of conversations happening across multiple platforms, social-media networks are an essential source of information for market research departments and product managers. Michael Smith, CMO and co-founder of Soshio (a social-media analytics provider with focus on the Chinese market) talks about the challenges of analysing social data from sometimes unreliable Chinese netizens.

Tim Doherty replaces Peter Shen as Isobar China chief creative officer

SHANGHAI - After being with Isobar for 10 years, chief creative officer Peter Shen will depart the agency in May to pursue personal endeavours and will be replaced by Tim Doherty.

BesTV and Tenthavenue join forces on digital OOH in China

SHANGHAI - BesTV New Media and Tenthavenue will establish a new company, Bestenth, to enter the digital out-of-home advertising market in China by 1 July.

Celebrity endorsers versus micro influencers

Pros and cons of endorsers, both famous and otherwise.

Upcoming Events
237 South Bridge Road, Singapore 058786 (map)
Vice President of Global Brand Strategy TV's relationship with social media is entering a new era of creativity in terms of creating shared experiences and entertainment.  Advertisers are looking at new ways to optimise this relationship due to...